David Armano of Critical Mass, author of an excellent blog on social media – what he calls micro interactions – gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.
(P.S. Because I couldn’t figure out how to work the CallBurner software the conversation ends with a namecheck for French philosopher Jean-Francois Lyotard – coiner of the term “grand narratives” – whose idea of “petits récits” has some resonances with David’s micro interaction idea)
[...] discussion happening, and still little direction appearing. As evidenced by these interviews, Market Sentinal’s interview with David Armano, and Jason Falls’ interview with Katie Paine, we know we’re looking at the wrong [...]
[...] Measuring social media Podcast Interview From Market Sentinel: Podcast Interview with David Armano of Critical Mass on ways to measure in social media, and how to judge ROI. [...]