http://www.marketsentinel.com/blog/2008/10/measuring-social-media-2/ Understanding social media Tue, 10 Nov 2009 09:52:39 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://www.marketsentinel.com/blog/2008/10/measuring-social-media-2/comment-page-1/#comment-82 MarkRogers Thu, 30 Oct 2008 06:59:50 +0000 http://www.marketsentinel.com/blog/2008/10/measuring-social-media-2#comment-82 Thank you for the comment Katie - I have updated the study to clarify the timeframe. It would certainly be worth running the topic again in a few weeks to see the changes. Charlene Li and Josh Bernoff have benefited hugely from the attention they have paid to this area over the last few years and from the detail of the case studies they explore in "Groundswell" Thank you for the comment Katie – I have updated the study to clarify the timeframe. It would certainly be worth running the topic again in a few weeks to see the changes. Charlene Li and Josh Bernoff have benefited hugely from the attention they have paid to this area over the last few years and from the detail of the case studies they explore in “Groundswell”

]]> http://www.marketsentinel.com/blog/2008/10/measuring-social-media-2/comment-page-1/#comment-81 Katie Paine Tue, 28 Oct 2008 10:55:55 +0000 http://www.marketsentinel.com/blog/2008/10/measuring-social-media-2#comment-81 Interesting analysis, thanks for the transparency and insight into your methodology. I think, however, that you need to tell us the time frame. I'm guessing it goes back a year or two, since it's been awhile since Charlene Li put forth her now-discredited AVE approach to social media measurement. Given how fast things are changing in this space, I wonder how different the network would look if you only included the last 6 months. Interesting analysis, thanks for the transparency and insight into your methodology. I think, however, that you need to tell us the time frame. I’m guessing it goes back a year or two, since it’s been awhile since Charlene Li put forth her now-discredited AVE approach to social media measurement. Given how fast things are changing in this space, I wonder how different the network would look if you only included the last 6 months.

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