David Armano of Critical Mass, author of an excellent blog on social media – what he calls micro interactions – gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.
(P.S. Because I couldn’t figure out how to work the CallBurner software the conversation [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for October, 2008
Measuring social media (3) – podcast interview with David Armano
October 30th, 2008 — MarkJoin in: (2) Comments »
Measuring social media (2)
October 27th, 2008 — MarkTo get a better understanding of what constitutes best practice in social media measurement and evaluation, we thought the simplest thing to do was to “eat our own dog food” and use our own social media measurement tools to determine who had influence on the topic of “social media measurement” and then look in detail [...]
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ROI on social media – Wispa
October 15th, 2008 — MarkWell, here is a concrete example of the return on investment from monitoring and responding to social media. Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11% over the quarter, global sales up 6%.
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Media (and buzz) moves online
October 7th, 2008 — MarkThe huge success of Tina Fey’s Saturday Night Live parodies of Sarah Palin (see above) has pointed up something the TV networks increasingly see as a great new opportunity. Great TV is finding a big part of its audience online. Fey’s hilarious (and kind of affectionate) Palin impersonation in the VP debate parody [...]
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Measuring social media
October 3rd, 2008 — MarkHow do you build brands post-Google?
As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.
Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.
This is partly because online media is growing [...]
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