Market Sentinel joins Digital Mission to New York

Mark Rogers recently did a podcast for the company Knexus looking at the next generation of social marketing. We looked at how to do social marketing using case studies from Cadbury, Sony, Avis and H&R Block, and assessed how to measure the results. Here is the deck to accompany the podcast.

Today I interviewed a job applicant who had recently completed a stint at a well-known financial public relations company. I asked whether she had used any tools to understand online conversations. To my astonishment she said that not only was this not the case, but that the PR company in question actually banned their employees …

Web monitoring throws up anomalies. When is a story marked as new and date-stamped? When the page is updated? Or when it is crawled? Since the process is totally automated errors can occur. For example when an old news item about United Airlines filing for Chapter 11 bankruptcy protection got picked up from The South …