Archive for September, 2008

Market Sentinel joins Digital Mission to New York

September 14th, 2008 — Mark

Market Sentinel were lucky enough to be selected to take part in the UK department of Trade’s “Digital Mission” to New York’s Web 2.0 exhibition. We will be in New York throughout the coming week 14-19th September, contactable via Crowdvine or on the normal email addresses.

Read More …

Next generation social marketing (Podcast)

September 12th, 2008 — Mark

Mark Rogers recently did a podcast for the company Knexus looking at the next generation of social marketing. We looked at how to do social marketing using case studies from Cadbury, Sony, Avis and H&R Block, and assessed how to measure the results. Here is the deck to accompany the podcast.

Read More …

UK PR company “bans Facebook”

September 9th, 2008 — Mark

Today I interviewed a job applicant who had recently completed a stint at a well-known financial public relations company. I asked whether she had used any tools to understand online conversations. To my astonishment she said that not only was this not the case, but that the PR company in question actually banned [...]

Read More …

United Airlines – old news is bad news

September 9th, 2008 — Mark

Web monitoring throws up anomalies. When is a story marked as new and date-stamped? When the page is updated? Or when it is crawled?
Since the process is totally automated errors can occur. For example when an old news item about United Airlines filing for Chapter 11 bankruptcy protection got picked up [...]

Read More …