Penguin books have teamed up with Match.com to allow book lovers to find others with similar tastes. It adds value and shrewdly targets UK readers, who are predominantly female. Congratulations on a neat idea. It could be the start of a terrific online community - the best idea since the London Review of Books opened a tea shop.

This entry was posted on Saturday, August 23rd, 2008 at 1:11 am and is filed under Dating, Match.com, Penguin Books, social networks, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.