Penguin offer literary dating
August 23rd, 2008 -
Penguin books have teamed up with Match.com to allow book lovers to find others with similar tastes. It adds value and shrewdly targets UK readers, who are predominantly female. Congratulations on a neat idea. It could be the start of a terrific online community – the best idea since the London Review of Books opened a tea shop. …
Wispa returns – for good
August 5th, 2008 -
Cadbury have announced the momentous decision to bring back the Wispa bar permanently. The Wispa was originally reintroduced in a limited edition in 2007 after Cadbury’s responded to an online campaign for its return*. 23 million bars were sold in seven weeks and the success of the revival has encouraged Mars to rebrand Snickers as …
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