Roger Cohen writing in the New York Times points to the success of Barack Obama’s campaign as an example of the role of social networks in 21st century marketing. It is an example of the power of the many and shows up Hillary’s somewhat narrower base. Quoting from Joshua Green in the Atlantic Cohen writes:

“Obama’s claim of 1,276,000 donors is so large that Clinton doesn’t bother to compete.” [Green] gives some other Obama campaign numbers: 750,000 active volunteers and 8,000 affinity groups. In February, a month in which he raised $55 million ($45 million over the Internet), 94 percent of donations were of $200 or less, a number dwarfing small contributions to Clinton and John McCain.

via Valdis Krebs.

This entry was posted on Tuesday, May 27th, 2008 at 10:35 pm and is filed under US Presidential race, Hillary Clinton, Obama, social networks, US politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.