H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small ideas to create a big total impact”.

Key stats:

H&R Block boosted overall brand awareness by 52%.

They spent 0.5% of their ad budget in doing so.
…

Yes, 0.5%`

[UPDATE] More details on the H & R Block campaign including an interview with Paula Drum, VP of Marketing on Podtech’s Marketing Voices talking about how the campaign played on YouTube and SecondLife. Here is their social media site Digits.

This entry was posted on Sunday, May 18th, 2008 at 4:00 pm and is filed under ROI on social media, Twitter, H&R Block, Facebook, social networks, youtube, MySpace, Word of mouth, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.