Roger Cohen writing in the New York Times points to the success of Barack Obama’s campaign as an example of the role of social networks in 21st century marketing. It is an example of the power of the many and shows up Hillary’s somewhat narrower base. Quoting from Joshua Green in the Atlantic [...]
Archive for May, 2008
Personalised PR pitches
May 16th, 2008 — ChunteFor the casual person, the more emails you receive, the more popular you are: normally be a boost to your ego. You’d expect that popular bloggers will be thrilled by this as a recognition of their popularity but 300+ “PR Spam” emails a day can be a little much.
Chris Anderson, [...]
Twitter or Facebook?
May 15th, 2008 — MarkThe scene is the playground at my wife’s school in Oxford in the 1980s. Two children put their arms around each other’s shoulders, they start chanting: “Anybody want to play kiss-chase?” As each child joins they put their arms around the shoulders of a child at either end of the line they join [...]
Employees “sell” Apple Macs to their bosses
May 1st, 2008 — MarkSteve Jobs of Apple doesn’t employ a sales force to persuade corporations to switch to Apple. Nonetheless Apple market share in this area is growing, driven in part by the consumer’s liking for the iPod and iPhone. In an intriguing Business Week survey Peter Burrows highlights that employees, sick of a PC by [...]