This definition of social media is hard to beat. It boils to three steps:

1. Listen to the conversations that people are having about your brand, the brands of your competitors and the issues that you both address;

2. Ask yourself how you can be useful to those conversations, either by making changes to your product or service, or by offering information or interaction;

3. Engage - and keep listening to check how you are doing!

This entry was posted on Friday, April 25th, 2008 at 11:46 am and is filed under what is social media?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.