Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

We’ve been measuring a pan-European digital marketing campaign. We noticed that volumes in German were significantly lower than we were expecting and lower than those in Greece, Spain, Turkey etc. We hypothesised at the time that this might be down to German speakers choosing to comment in English rather than in German. This morning’s press …

The astounding drop-off in US newspaper advertising revenues (down 9.4% year on year to $44bn during 2007) can be read three ways. One: the slow down from the credit crunch took hold faster and harder than everyone thought; two: the credit crunch is accelerating the switch out of old, unclickable, untrackable media into new clickable, …