Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

This entry was posted on Friday, April 4th, 2008 at 1:14 am and is filed under brand loyalty, EIAA, online market research, Word of mouth, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.