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This definition of social media is hard to beat. It boils to three steps:
1. Listen to the conversations that people are having about your brand, the brands of your competitors and the issues that you both address;
2. Ask yourself how you can [...]
Archive for April, 2008
Can 153,000 users save XP?
April 16th, 2008 — MarkXP – that stable, reliable operating system we have pretty much gotten used to – is going to be killed off in 73 days time, on 30th June. Windows users will then only have the choice of “upgrading” to Vista, an OS which has proved troublesome for pretty much all its users. You [...]
Umbria acquired by J.D. Power
April 9th, 2008 — MarkOur competitor Umbria – Boulder, Colorado based text mining company – has been acquired by J.D. Power/McGraw Hill. J.D. Power’s customer satisfaction focus links nicely with the kind of opinion-mining methodology used by Umbria. A good deal for both.