A lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They are experiencing double digit growth in a sector (car rental) that is growing at 1% per annum. They attribute much of this to their online actitivity, which shows that social media marketing can have a direct impact on ROI (details here). Kudos to Xavier Vallée, Rob White and their colleagues and thanks to our partners at Web Liquid - Avis’s digital agency.

This entry was posted on Friday, March 28th, 2008 at 5:45 am and is filed under ROI, ROI on social media, Avis UK, Web Liquid. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.