Archive for March, 2008

REALLY useful guide to optimizing your blog

March 28th, 2008 — Mark

Jennifer Slegg has 52 different, excellent ways to make your blog more user- and search engine-friendly. One of those classic pages that could save the weary digital marketer several hours work.

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Avis: showing the ROI on social media marketing

March 28th, 2008 — Mark

A lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They [...]

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M and C Saatchi: It’s all about measurement

March 27th, 2008 — Mark

David Kershaw CEO of M and C Saatchi the advertising agency was interviewed by Greg Wood on BBC’s Today programme this morning and called the state of the advertising industry as follows.
“Clients have not stopped spending money, but of course they are nervous about the impact of the credit crunch on consumer spending. That [...]

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Why I’ve been so quiet

March 15th, 2008 — Mark

I owe an apology for the infrequency of blog posts here over the last few weeks.
We have moved office, trebled our London-based staff and begun work on some huge new accounts.
In the meantime both my beloved stepfather John Clater and my grandmother Désirée (aka Dorny) Rogers became ill and died. Dorny was 102. [...]

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Benchmarking brands without features

March 15th, 2008 — Mark

When you are selling a product with features – like a car or a piece of functional equipment – the conversations about your product are very useful and practical. I hate feature X. Why did they add all this new stuff? I can’t figure it out. Why can’t they do [...]

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