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Archive for March, 2008
M and C Saatchi: It’s all about measurement
March 27th, 2008 — MarkDavid Kershaw CEO of M and C Saatchi the advertising agency was interviewed by Greg Wood on BBC’s Today programme this morning and called the state of the advertising industry as follows.
“Clients have not stopped spending money, but of course they are nervous about the impact of the credit crunch on consumer spending. That [...]
Why I’ve been so quiet
March 15th, 2008 — MarkI owe an apology for the infrequency of blog posts here over the last few weeks.
We have moved office, trebled our London-based staff and begun work on some huge new accounts.
In the meantime both my beloved stepfather John Clater and my grandmother Désirée (aka Dorny) Rogers became ill and died. Dorny was 102. [...]
Benchmarking brands without features
March 15th, 2008 — MarkWhen you are selling a product with features – like a car or a piece of functional equipment – the conversations about your product are very useful and practical. I hate feature X. Why did they add all this new stuff? I can’t figure it out. Why can’t they do [...]