REALLY useful guide to optimizing your blog

A lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They are experiencing double …

David Kershaw CEO of M and C Saatchi the advertising agency was interviewed by Greg Wood on BBC’s Today programme this morning and called the state of the advertising industry as follows. “Clients have not stopped spending money, but of course they are nervous about the impact of the credit crunch on consumer spending. That …

I owe an apology for the infrequency of blog posts here over the last few weeks. We have moved office, trebled our London-based staff and begun work on some huge new accounts. In the meantime both my beloved stepfather John Clater and my grandmother Désirée (aka Dorny) Rogers became ill and died. Dorny was 102. …

When you are selling a product with features – like a car or a piece of functional equipment – the conversations about your product are very useful and practical. I hate feature X. Why did they add all this new stuff? I can’t figure it out. Why can’t they do the same as product A? …