The New York times had a nice piece over the holidays, showing the words that the main Presidential candidates were using in their advertising campaigns. The format is a simple word map. It is a good example of how you can create a kind of DNA profile of a brand’s rhetorical style.
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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