The New York times had a nice piece over the holidays, showing the words that the main Presidential candidates were using in their advertising campaigns. The format is a simple word map. It is a good example of how you can create a kind of DNA profile of a brand’s rhetorical style.

This entry was posted on Monday, January 14th, 2008 at 3:55 am and is filed under Politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.