Attending the EyeForTravel conference in Berlin, most of the talk is about Web 2.0, how brands can connect with their customers, can allow customers free voice (that is: allow and respond to negative comments) and still achieve marketing goals: growing brand loyalty and business.
Reaching out to one’s customer base through an online community strategy is [...]
Archive for October, 2007
Connecting with your customers – social marketing ROI
October 24th, 2007 — MarkBBC Trust listens to the blogosphere
October 16th, 2007 — MarkLast night we were at the Hellenic Centre in London for a unique experiment. The BBC Trust, undertaking its statutory review of bbc.co.uk on behalf of the license payer is extending its standard consultation process by canvassing bloggers to stimulate online conversations. Market Sentinel has been brought in to evaluate the results of [...]