We published this press release today:
AVIS UK WINS INNOVATION AWARD FOR SOCIAL MEDIA PROJECT
Avis UK has won the SOCAP award for innovation in Customer Service at the National Customer Service awards dinner held in London on 18th September 2007.
Avis UK’s work involved monitoring and benchmarking consumer generated content and making changes to its product and [...]
Archive for September, 2007
Do Net Promoters predict stock price growth? Reaction
September 11th, 2007 — MarkWe shared the Dell case study showing the apparent association between customer recommendation and stock price with Peter Hutton of Brand Energy Research writes:
Thanks for sending me this.
Yes, I am familiar with Reichheld’s NPI. Curiously enough, I developed my own advocacy scale, with a net advocacy score, 12 years ago, before Reichheld came to [...]
Ariel sustainability blog – nice idea, shame about the implementation
September 6th, 2007 — MarkMy first reaction on seeing that soap powder manufacturer Ariel had given Beyond Green’s Joanna Yarrow a sustainability blog was enthusiasm. How clever of them to get her on board, particularly as she is currently presenting a show on BBC3! And what a good cause, to persuade people to wash more at lower [...]
Dell profits, stock up in line with earlier Net Promoters study
September 6th, 2007 — MarkDell have just announced a profits jump of 46%, topping analysts’ estimates. The stock price rose to the $28 level. This chart shows the stock price’s movements over the last six months. [Data from Marketwatch]
In March 2007 Market Sentinel completed a case study looking at how sentiment was changing relative to Dell’s [...]