[We are advertising again ... this is the ad that is doing the rounds]
Are you passionate about social media?
We are a London-based web monitoring start-up with a stellar client list looking to build our team.
You would be suitable for this role if you have a proven track record and solid experience in market research, internet-based [...]
Archive for August, 2007
Social media analyst sought for web monitoring company
August 31st, 2007 — MarkWhat works – and doesn’t – in local news
August 31st, 2007 — MarkJemima Kiss in the Guardian reviews the continuing decline in the circulation of local newspapers. She highlights the fact that very local newspapers buck the trend. A commenter on the article says:
[Here in Brighton] so many people wish that the local “evening”, in fact morning, paper were equipped to print more news. That [...]
Interaction designer wanted
August 29th, 2007 — MarkMarket Sentinel is hiring!
Do you love simple, useful interface design?*
We are a London-based web monitoring start-up with a stellar client list looking to create a simple interface to our new plaform.
You would be suitable for this role if you have a proven track record and a great portfolio of UI design and have a strong [...]
Online advertising breaches £2bn
August 25th, 2007 — MarkThe second annual Ofcom report into digital communications in the UK highlights the shift to advertising online. To quote it:
That figure is equivalent to: almost half the amount spent on all TV advertising; 83pc of advertising spend on ITV1, Channel 4 and Five; and a quarter of all press advertising.
Still more sensational: Google is [...]
What is the point of demographics?
August 23rd, 2007 — MarkWe get many briefs from digital agencies and clients outlining in great detail the age and interests of the customers they are targeting with particular products. The ideal customer, we learn, reads Grazia magazine, is 18-30, is a pre-family female. Or he is a time poor urban professional dad who relies on the [...]