Tracking the web for our customers we have noted a huge expansion in the last year in the area of online financial advice. One of the big searches to our website remains “eloan complaint” (as a consequence of an old blog post), but the sector has expanded from there to cover a far greater [...]
Archive for July, 2007
User reviews matter – but don’t take our word for it
July 2nd, 2007 — MarkFor the last few days we have been reviewing industrial quantities of user-generated reviews for a client. There are many intricacies with this data. It is inconsistent, anecdotal, sometimes hard to compare statistically, and yet the story it tells is often gripping. Why is our customer interested? They want to know [...]
Small company experts 37 Signals eat own dogfood
July 2nd, 2007 — MarkWe have long been admirers of 37 Signals – we use their Basecamp software for collaboration – it is cheap, simple and reliable. I was pleased to see in this Time profile of the company an account of their working methods. It is interesting working model and it gives comfort to Market Sentinel’s [...]