Archive for June, 2007

Consumer to advertiser: I want a divorce

June 14th, 2007 — Mark

This is a cute parody of how advertising talks to customers, in the form of a “I want a divorce” conversation. To quote Joe Consumer “It really gets to the core of the issue that businesses don’t want to use new technology to have a dialog with their customers, they just want to market [...]

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Pharma discovers social media

June 14th, 2007 — Mark

A good report in Rareplay observes that pharmaceutical companies are using social media in marketing and communications. The piece cites Wyeth’s Knowmenopause resource for women seeking information about the menopause and GSK’s appointment of a social media manager. There are good reasons why drug companies should be interested in this space. Social [...]

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