This is a cute parody of how advertising talks to customers, in the form of a “I want a divorce” conversation. To quote Joe Consumer “It really gets to the core of the issue that businesses don’t want to use new technology to have a dialog with their customers, they just want to market [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for June, 2007
Pharma discovers social media
June 14th, 2007 — MarkA good report in Rareplay observes that pharmaceutical companies are using social media in marketing and communications. The piece cites Wyeth’s Knowmenopause resource for women seeking information about the menopause and GSK’s appointment of a social media manager. There are good reasons why drug companies should be interested in this space. Social [...]
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