Archive for May, 2007

Dell – is the social media cure working?

May 12th, 2007 — Mark

Today we publish a new white paper: Responding to Crisis Using Social Media. It is an update to our white paper Measuring Blogger Influence, which looked at the Dell Hell débacle and measured the role of bloggers in creating the damage to Dell’s reputation for good customer service. Dell has publicised their increased [...]

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Tony Blair starts a channel on YouTube

May 8th, 2007 — Mark

UK Prime Minister Tony Blair has started a YouTube channel. It’s pretty simple, but effective, with a simple navigation. There is an even a French-language version of his congratulations for Nicolas Sarkozy, nicely-written too.

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Consumers are the new brand managers

May 4th, 2007 — Mark

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:
“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want
Consumers have to be co-opted into [...]

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Blogger and podcaster magazine

May 3rd, 2007 — Mark

(You can click on the image to “open” the magazine)

Check out Blogger and podcaster magazine. Cover star is Robert Scoble, formerly of Microsoft. To publish a magazine about this makes sense, I guess, given the appeal of self-publishing via blog or pod. The magazine should connect with enthusiasts of all kinds; magazines [...]

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