Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world. It is worth a second look at the trends hidden in the

Google considers categories

April 17th, 2007 - Mark

According to a screen-shot on Philipp Lenssen’s outer-court.com blog Google have been considering delivering search returns broken down into functional categories, like “Review” and “Reference” and “Stores”. It brings the prospect of functional search that much closer.

Being number one in natural search is important, we kind of knew that. But just how important we probably couldn’t have said. The answer is hidden away in a Wikipedia entry about click through rates. Wikipedia links to Red Cardinal’s definitive analysis of click-through rates based on Search Engine ranking. They base as their work

MySpace in the house

April 13th, 2007 - Mark

Uninvited guests to a teenage party advertised on MySpace cause an estimated £20,000 worth of damage. I guess it goes to show that, as someone sarcastically pointed out on a message board the other day: “MySpace friends aren’t actual friends…” The 17-year-old party giver is said to be in hiding.

I spent Easter seeing many old friends including Keith Abel, whose Abel and Cole organic box delivery service goes from strength to strength. The supermarkets have apparently tried to compete with their own-label versions of the organic box idea, but they have not flourished. It is very hard for the supermarkets to compete on this

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