Online brand building – a case study from Avis Europe
April 17th, 2007 -
Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world. It is worth a second look at the trends hidden in the …
Google considers categories
April 17th, 2007 -
According to a screen-shot on Philipp Lenssen’s outer-court.com blog Google have been considering delivering search returns broken down into functional categories, like “Review” and “Reference” and “Stores”. It brings the prospect of functional search that much closer.
#1 in natural search really matters
April 16th, 2007 -
Being number one in natural search is important, we kind of knew that. But just how important we probably couldn’t have said. The answer is hidden away in a Wikipedia entry about click through rates. Wikipedia links to Red Cardinal’s definitive analysis of click-through rates based on Search Engine ranking. They base as their work …
MySpace in the house
April 13th, 2007 -
Uninvited guests to a teenage party advertised on MySpace cause an estimated £20,000 worth of damage. I guess it goes to show that, as someone sarcastically pointed out on a message board the other day: “MySpace friends aren’t actual friends…” The 17-year-old party giver is said to be in hiding.
Abel and Cole – brand disruptors
April 11th, 2007 -
I spent Easter seeing many old friends including Keith Abel, whose Abel and Cole organic box delivery service goes from strength to strength. The supermarkets have apparently tried to compete with their own-label versions of the organic box idea, but they have not flourished. It is very hard for the supermarkets to compete on this …
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