Tim O’Reilly has drafted a bloggers code of conduct, co-authored with Wikipedia founder Jimmy Wales. The notion is that if bloggers have an opt-in arrangement for good behaviour, there will be social pressure on the non-conformers to behave themselves. The hoo-ha was prompted by some vicious attacks on Kathy Sierra a couple of weeks back. It’s a nice model. The web resists top-down approaches, but bottom-up ones can often be effective. Social pressure is likely to be much more effective than any other kind …

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