Being number one in natural search is important, we kind of knew that.

But just how important we probably couldn’t have said. The answer is hidden away in a Wikipedia entry about click through rates. Wikipedia links to Red Cardinal’s definitive analysis of click-through rates based on Search Engine ranking. They base as their work on data inadvertently leaked by AOL. It turns out that the number one position is hugely important. It brings almost four times more click-throughs (42.3%) than number two (11.9%).

And if you are not on page one, forget it. Result #11 has 80% fewer click-throughs than number 10.

This entry was posted on Monday, April 16th, 2007 at 9:42 am and is filed under algorithmic search, click-through rates, natural search, Search, AOL, search engine optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.