A good piece by Andrew Gumbel in the Independent shows how the US mid-term elections have highlighted how scrutinised politicians are. The scrutiny is no longer the job of the media pundits on TV, but of bloggers and commenators pointing at clips on YouTube.
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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