Archive for November, 2006

Why ad spend does not equal results

November 13th, 2006 — Mark

The government has rowed back from its commitment to spend £50m over three years educating the young people of Britain about sexual health. There is a quiet epidemic of chlamydia amongst the young people of Britain. The UK has one of the highest infection rates in the world, with over 1% of 16-19 [...]

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Hasbro product recall prompted by Amazon review

November 7th, 2006 — Mark

Nathan Gilliatt, writing in his Net-Savvy Executive blog reports on a recent case where Hasbro’s tracking of Amazon product reviews alerted them to a choking-danger from a popular toy. The product was swiftly withdrawn. The article observes that the level of monitoring required to stay across Amazon reviews is high, but that the [...]

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US mid-term elections scrutinised by social media

November 4th, 2006 — Mark

A good piece by Andrew Gumbel in the Independent shows how the US mid-term elections have highlighted how scrutinised politicians are.  The scrutiny is no longer the job of the media pundits on TV, but of bloggers and commenators pointing at clips on YouTube.

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Google “to overtake ITV” in 2 years

November 2nd, 2006 — Mark

TV executive Andy Duncan yesterday pointed out that if Google continues to generate the same proportion of its revenue from the UK (it generated a massive 15% here in the first six months of its current financial year) it will net $1.57bn this year alone and will overtake ITV as the single largest recipient of [...]

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US Intelligence “using wikis”

November 1st, 2006 — Mark

Reuters reports that US Intelligence is using wikis for knowledge sharing. “The office of U.S. intelligence czar John Negroponte announced Intellipedia, which allows intelligence analysts and other officials to collaboratively add and edit content on the government’s classified Intelink Web.” It sounds like a spook version of Wikipedia.

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