Microsoft’s Live Search team have come up with a really cool piece of code (a search macro, in their terminology) which allows you to search a sub-group of sites all of whom are linked from a particular site. (A similar piece of code already allows you to track sites that link to a particular site) …

Edelman have been famously effective in advising their client Wal-Mart in how to cope with an avalanche of negative press from unions, media and local pressure groups. My colleague Flemming Madsen even credits them with turning round sentiment about Wal-Mart. All the more surprising then that Edelman should do something as dumb as a blog …

MySpace’s black carpet area – a forum for movie companies to offer free screenings to MySpace members was launched a month ago. It has proved its value already in the buzz it has created around the Borat movie premieres. This is not the first attempt to use social media for marketing – we have highlighted …

By buying YouTube Google have created the groundwork for a content economy in video. They have an integrated micro-payments system, developed for adwords, which is perfectly adapted to incentivizing content providers large and small in posting their material on the website. Content owners have had three concerns about the web: a) how do I preserve …