How to deal with negative online PR
September 6th, 2006 -
The company Modo e Modo ( manufacturers of high-end notebooks Moleskine) were the subject of negative commentary about quality issues. Paper Bits records how they responded, apologetically, and with detailed information about how they were dealing with the issue. Classy. [via Constantin Basturea]
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Amy Gahran September 18, 2006 at 2:08 pm
Hi. Thanks for mentioning this intriguing example of using conversational media constructively in the face of complaints.
I just wrote a short article at the Capture the Conversation blog explaining three key lessons about conversational media that PR pros and organizations can learn from this. I’d be interested to hear your thoughts.
Thanks!