The company Modo e Modo ( manufacturers of high-end notebooks Moleskine) were the subject of negative commentary about quality issues. Paper Bits records how they responded, apologetically, and with detailed information about how they were dealing with the issue. Classy. [via Constantin Basturea]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Hi. Thanks for mentioning this intriguing example of using conversational media constructively in the face of complaints.
I just wrote a short article at the Capture the Conversation blog explaining three key lessons about conversational media that PR pros and organizations can learn from this. I’d be interested to hear your thoughts.
Thanks!