Chief constable Richard Brunstrom of the North Wales force launched a blog on Monday this week. On BBC’s PM radio programme he said:

“We deliberately didn’t tell anyone about it. We just wanted to do it quietly and see what happened. And look what happened. Two days later I am on national radio talking to you.”

The PR power of blogging, particularly during this time of year, when the domestic news agenda flags, is truly phenomenal.

But Brunstrom is by no means alone. There are many police blogging. “David Copperfield’s” is the best of them, and it links to most of the other good ones.

The BBC’s coverage of this contains the note: “Mr Brunstrom’s blog will be in the form of a frequently-updated online journal.” So. A blog, then.

This entry was posted on Wednesday, July 19th, 2006 at 4:11 pm and is filed under Corporate communications, Blogging, PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.