Danah Boyd has published a very interesting article reviewing the barriers to creating effective social networking applications via the phone. The variety of standards, handsets and displays in mobile have all limited what can be done. Voice, IVR and SMS are still the major revenue drivers, and will continue to be until [...]
Archive for July, 2006
Why UK businesses don’t blog
July 13th, 2006 — MarkSuw Charman has written a barbed, but far from inaccurate piece about the reluctance of UK companies to blog.
Dell launch a blog
July 13th, 2006 — MarkDell have launched a blog, a bit more than a year after the Dell Hell debacle with Buzzmachine’s Jeff Jarvis, documented in our case study “Measuring the influence of bloggers on corporate reputation“. There have been a few negative comments. Steve Rubel upbraids them for not mentioning Jeff Jarvis. Jeff Jarvis [...]
Where are the next generation of programmers?
July 6th, 2006 — MarkNext week, Market Sentinel is taking on a work experience student (summer intern). He is Amnon Ferber from University College School in North London. We do this as often as we can. We find school leavers are best, because they haven’t learnt bad habits! We give them reading lists, encourage them [...]
Measuring word of mouth
July 5th, 2006 — MarkHow do you measure word of mouth? The increasing importance of social networks to brands and advertisers has raised this problem very sharply in the last few weeks. Media owners, pharmaceutical companies, automotive manufacturers all need to know the same thing: how am I doing?
If a brand can establish how it is doing [...]