Suw Charman has written a barbed, but far from inaccurate piece about the reluctance of UK companies to blog.

Dell have launched a blog, a bit more than a year after the Dell Hell debacle with Buzzmachine‘s Jeff Jarvis, documented in our case study “Measuring the influence of bloggers on corporate reputation“. There have been a few negative comments. Steve Rubel upbraids them for not mentioning Jeff Jarvis. Jeff Jarvis was not impressed, but …

Next week, Market Sentinel is taking on a work experience student (summer intern). He is Amnon Ferber from University College School in North London. We do this as often as we can. We find school leavers are best, because they haven’t learnt bad habits! We give them reading lists, encourage them to get involved in …

How do you measure word of mouth? The increasing importance of social networks to brands and advertisers has raised this problem very sharply in the last few weeks. Media owners, pharmaceutical companies, automotive manufacturers all need to know the same thing: how am I doing? If a brand can establish how it is doing in …