Dell have launched a blog, a bit more than a year after the Dell Hell debacle with Buzzmachine’s Jeff Jarvis, documented in our case study “Measuring the influence of bloggers on corporate reputation“. There have been a few negative comments. Steve Rubel upbraids them for not mentioning Jeff Jarvis. Jeff Jarvis was not impressed, but at least they linked to his raspberry. I can’t help thinking that Dell should be applauded for at least trying. Blogs are hard to get right, particularly for brands, and the humble tone of voice is a good start.

This entry was posted on Thursday, July 13th, 2006 at 9:29 am and is filed under Dell, Online detractors, Business blogging, Market Sentinel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.