IPTV agrregation and services company Brightcove has sent up a service for Sony which encourages bloggers to link to music videos. Story here. For me this announcement is an extension of the logic used by Le Monde and by the Guardian - trying to harness bloggers to help you extend the reach of your media brand. It will be successful to the extent that Sony are proactive in using their media assets to build a community around their artists. Their community-aggregation skills will be one of the core value-creating skills of record companies in the era of social media.

This entry was posted on Monday, June 19th, 2006 at 1:28 pm and is filed under Blogging, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.