Sony “wants bloggers to link”
June 19th, 2006 -
IPTV agrregation and services company Brightcove has sent up a service for Sony which encourages bloggers to link to music videos. Story here. For me this announcement is an extension of the logic used by Le Monde and by the Guardian – trying to harness bloggers to help you extend the reach of your media …
News moves to the web
June 14th, 2006 -
An excellent survey of “citizen journalism” and the switch of news consumption to being a) continuous b) online by Stephen Quinn of Deakin University, Australia, writing in Ohmynews. The key stats: – Internet advertising in the United States jumped 38 percent to a record $3.9 billion in the first quarter of this year as more …
Leclerc – the blogger as corporate crusader
June 13th, 2006 -
Michel Edouard Leclerc, chief executive of French supermarket Leclerc launch on May 22nd 2006 a price comparison website quiestlemoinscher.com (“who’s cheapest?”). Last Wednesday (7th June) a the commercial court of Paris, prompted by competitors (chiefly Carrefour) forced Leclerc to withdraw the site, citing a lack of transparency. Leclerc says he will be back. Leclerc writes …
Razor campaigns use social media
June 12th, 2006 -
Two recent U.S. marketing campaigns have used social media to connect with a mass audience. First came Philips Norelco Bodygroom with their shaveeverywhere.com campaign. This jokey video as well as being hosted on its own domain was posted at youtube.com and at heavy.com and has allegedly been downloaded one billion times. Now Gillette have launched …
Amir Tofangsazan – a viral campaign
June 8th, 2006 -
An image from the hard-drive of the man who “sold faulty laptop” This site tells part of the extraordinary story of how one man – Thomas Sawyer – was sold a non-functioning laptop on eBay, failed to get redress from the seller, and devoted his energy and resources to using the internet to damaging Tofangsazan’s …
Recent Comments
Follow us
- In Berlin for #semtechbiz next week. Will be demoing http://t.co/VstzEJVN. Does anyone fancy a coffee?
1 week ago - @joachimschulz great idea
3 weeks ago - #blnlean to hear Eric Ries on lean start ups
3 weeks ago

