Where is the Honda blog?
A few weeks back there was a big fanfare about Honda blogging - so we were intrigued to see where they had got to. The answer is that they are hard to find in the Google search Honda blog. Not in the top 100, although there are plenty of references to them from other bloggers including luminaries like Pete Blackshaw.
An Alexa graph for the blog
shows a certain amount of traffic on launch.
The puzzle is solved by looking a Google search for 2talkabout, the company that launched the blog. They are right there at the top of the search. The Honda brand is subordinated to theirs. By promoting 2talkabout so heavily, the company seems to be standing in the way of Honda drivers finding the blog.
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September 4th, 2006 at 6:30 pm
Yeah and Honda isn’t the only automotive blog that’s hard to find. Toyota is too.
Autodon
Los Angeles & Orange County Honda Toyota Nissan guy.
October 10th, 2006 at 6:20 am
[…] Some weeks ago I blogged about the fact that it is difficult to find the Honda blog. Weirdly, we noticed that this expression (”Honda blog”) remains one of the most popular keyword for the Market Sentinel blog. The reason is to be found here in the Google search. Even though the blog itself is now in the top 100, and even at number 3, our post about the difficulties of finding it, remains at number two. A lot of the people searching on “Honda blog”, we notice, are Honda’s competitors. We hope they learn Honda’s lesson. The subordination of “Honda” to “2talkabout” in the branding has made this blog hard to find. […]