Blog advertising

A very good pull-together on how to respond to negative blogs from the folks at Multi-Channel Merchant. It suggests that a good initial response is to monitor what is being said, and recommends a thoughtful approach to response. Here are some excellent, clear rules on how to blog, courtesy of Stephan Spencer of NetConcepts: Create …

The Overture search inventory tool is one of the great little secrets of the internet. For those who have not discovered it, you can find out who is searching for what around your topic and use the information to drive your paid search choices. We have been reviewing a particularly sulphurous quantity of consumer-generated feedback …

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential. “For marketers,” Smith writes, “this has the potential to significantly impact brand …

A few weeks back there was a big fanfare about Honda blogging – so we were intrigued to see where they had got to. The answer is that they are hard to find in the Google search Honda blog. Not in the top 100, although there are plenty of references to them from other bloggers …