Kate Hilpern has written a piece about the pros and cons of employee blogging in the Guardian, where she quotes Market Sentinel on why blogs matter. Kate’s article is broadly positive about employee blogging.

Employee blogs can be a great force for good, particularly in attracting high quality personnel. What candidate doesn’t Google a company before coming in for a job interview? A lively employee blog can give a much more vivid impression of what it is like working somewhere than taking a glance at the corporate website. There are risks, of course, but a good human resources department can to provide simple guidelines on the dos and don’ts of what you can say in public about where you work.

1. Don’t betray confidences – if you are worried about what can and can’t be said in public, pick up the phone, or send your manager or colleague a draft of your post;
2. Don’t wash dirty linen in public (if you have complaints, go to your manager, not to the web!);
3. Don’t say anything which you think might reflect badly on your company or colleagues.