The last few days have seen us talking to a number of different companies about whether it is possible to measure the success of marketing campaigns using our tools. It is.
The traditional way of measuring marketing success is:
1. Sales of the product. This is the point of the exercise after all. [...]
Archive for April, 2006
Measuring buzz marketing ROI
April 28th, 2006 — MarkDos and don’ts of employee blogging
April 28th, 2006 — MarkKate Hilpern has written a piece about the pros and cons of employee blogging in the Guardian, where she quotes Market Sentinel on why blogs matter. Kate’s article is broadly positive about employee blogging.
Employee blogs can be a great force for good, particularly in attracting high quality personnel. What candidate doesn’t [...]
Guinness blog down
April 25th, 2006 — MarkOops. I go to the Guinness blog this morning to check how it is doing and take a screenshot for a presentation, and the landing page is there, but clicking on it gives you a 404 error.
Looking at that landing page again I worry about how many users are going to get beyond [...]