Robert Scoble is suggesting that obscure bloggers might consider linking to the word “brrreeeport”.

The idea is that enough people link they they will build their authority courtesy of Scoble. Of course this only really works if someone else manages to interpose their take on the “brrreeeport” phenomenon and gain relevant authority. (And that’s real authority, not the Technorati sort) And that authority is only valuable in the context of someone searching on the word “brrreeeport”. My interest in this is that it is a text book demonstration, using humans, of what black hat influence brokers are constantly doing with spam blogs/splogs.

But there is an upside. Say if you are a marketer, with a message that you are blogging about. You encourage bloggers to use your message in a link using a particular keyword, and you reward the most imaginative of them with a frontpage link. We were talking to a publisher this morning and this would be super-relevant to them. Each time an author’s name or book title was mentioned in an amusing way the publisher could highlight the link, and share some of the brand’s authority with that blogger. A cool viral campaign.

[Incidentally - I came across this post as a result of a mail from my old friend from Amazon - Dave Mutton - who has launched a cool site called Blogcode . The idea of it is to find blogs similar to mine - kind of opt-in collaborative searching for blogs. Neat idea.]

This entry was posted on Thursday, March 23rd, 2006 at 7:32 am and is filed under Social media, brrreeeport, Technorati, Google, search engine marketing, Advertising, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.