Youtube video boosts Logitech

Robert Scoble is suggesting that obscure bloggers might consider linking to the word “brrreeeport”. The idea is that enough people link they they will build their authority courtesy of Scoble. Of course this only really works if someone else manages to interpose their take on the “brrreeeport” phenomenon and gain relevant authority. (And that’s real …

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles. Think of an online marketing campaign …

The following story just appeared in The Economist: Internet trends: Companies are eavesdropping on online discussion forums to find out what their customers really think about them ONE of the things that makes the internet so appealing is that for any subject, no matter how obscure, there is almost guaranteed to be at least one …

Rupert Murdoch, chairman of News Corporation, has again saluted the rise of blogging (myspace), self-produced (youtube) and on-demand (iTunes) media consumption. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy – not just companies but whole countries.” Last weekend, I …