Break-up, a 75 second video clip by “Bowiechick” has had 210,000 page views on youtube. In the video a 17 year old girl is talking about breaking up with her boyfriend. The video seems to be behind a run on Logitech’s Quickcam Pro on Amazon.com. Logitech had nothing to do with it. [...]
Archive for March, 2006
Contextual marketing
March 22nd, 2006 — MarkGoogle has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.
Think of an online marketing [...]
Economist profiles forum-monitoring
March 15th, 2006 — MarkThe following story just appeared in The Economist:
Internet trends: Companies are eavesdropping on online discussion forums to
find out what their customers really think about them
ONE of the things that makes the internet so appealing is that for any
subject, no matter how obscure, there is almost guaranteed to be at least
one website, blog or discussion forum [...]
Murdoch “salutes the bloggers”
March 14th, 2006 — MarkRupert Murdoch, chairman of News Corporation, has again saluted the rise of blogging (myspace), self-produced (youtube) and on-demand (iTunes) media consumption.
“It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy – not just companies but whole countries.”
Last weekend, I was in [...]