Google’s BMW blacklisting is an affair with many ramifications. We have noticed a huge increase in “black hat” SEO by a number of companies, although few as high profile as BMW. This gives us issues because it has a big effect on blog spam. Suddenly a humble keyword search on a customer’s brand is flooded …

The NMA this week quotes some interesting case studies about how brands have been experimenting with blog-based marketing in the US. Levi’s, Nokia, Audi and Budget Car Rentals all ran campaigns on blogs last year, of which Budget’s was probably the most fun, rejuvenating the slightly tired format of the online treasure hunt by posting …

A survey by the researchers at the R. L. Polk Center for Automotive studies in the US has found that first time buyers are shunning traditional media in favour of the internet. When asked what media they relied on as providing the most important information in making a purchasing decision the respondents lined up thus: …