It’s good to see the success of Kellogg’s new chat website to support their Drop a Jeans Size campaign.
Drop a Jeans Size – a smart name for what was the Special K diet – advocates a simple two-week diet where two meals a day are replaced with a bowl of Special K (in any [...]
Archive for January, 2006
The business of blogging
January 26th, 2006 — SheilaI hear a lot of talk about what – if anything – makes a good corporate blog. Not surprisingly, I’m a firm believer that a blog, if managed well, is a brilliant way for companies to talk to their customers. Many of us are passionate advocates of the companies we work for (and will [...]
Dallas
January 21st, 2006 — MarkTraffic has been slow here recently and there is a good reason for this. My wife Chloe and I had our first son, Dallas, on 13th December 2005.
He is a sweet child, but has tended to take up many of those “blogging moments” (first thing in the morning and last thing at night). [...]
How should corporate blog monitoring cope with spam?
January 4th, 2006 — MarkAn excellent article in Red Herring reporting on work by Umbria in Boulder, Colorado, draws attention to the increasing problems posed by spam blogs or splogs. Apparently spam bloggers have targeted 44 out of the top 100 brands.
This problem has vastly increased in severity since September/October 2005 when the blog spammers seemed to [...]