Measuring blogging influence

To coincide with Les Blogs Market Sentinel are publishing a white paper in association with Onalytica and immediate future. The white paper – Measuring the influence of bloggers on corporate reputation [7mb download] – analyses the impact on the public perception of Dell’s customer services of bloggers, with particular reference to Jeff Jarvis’s Buzzmachine, Steve Rubel’s Micropersuasion and Dwight Silverman’s Houston Chronicle Techblog.

Filed under Blogging, Dell, Les Blogs, Market Sentinel by Mark.