To coincide with Les Blogs Market Sentinel are publishing a white paper in association with Onalytica and immediate future. The white paper – Measuring the influence of bloggers on corporate reputation [7mb download] – analyses the impact on the public perception of Dell’s customer services of bloggers, with particular reference to Jeff Jarvis’s Buzzmachine, Steve Rubel’s Micropersuasion and Dwight Silverman’s Houston Chronicle Techblog.