Intelliseek and Edelman have joined forces to publish The Rise of Employee Bloggers, a paper advising marketers and business professionals about the blogging phenomenon.

The paper lists the benefits of streamlining email communications through a group blog, recording and sharing experiences, and customer feedback among the advantages of employee blogging. The paper also stresses the value of introducing a Blogging Policy to protect companies and employees from potential problems caused by unthinking - or calculated - threats to brand.

This entry was posted on Thursday, November 17th, 2005 at 1:20 pm and is filed under Corporate communications, Internal communications, Business blogging, Blogging, Market Sentinel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.