Lewis PR on corporate reputations
October 15th, 2005 -
Morgan McLintic of Lewis PR reports on a breakfast seminar addressing the impact of blogging on corporate reputations. Highlights of the day: if you want to blog make the content fresh, relevant, and honest; do NOT invent a fake person to blog on your behalf. The cosmetic firm Vichy France did this before changing their …
Moscow calling
October 12th, 2005 -
We were excited to find talk of reputation management and how it is influenced by the blogosphere on this Russian blog. Unfortunately our Russian isn’t good enough to understand too much more, although the expression “reputatsionnaya bomba” – reputation bomb – seems a useful new expression.
Dell’s loses the connection
October 6th, 2005 -
Dell used to have a reputation for quality, convenience and price, combined with peace of mind, thanks to their expensive, but reliable customer support. They made an emotional connection with the PC buyer. Their recent woes are again highlighted by Business Week. This is more than a “PR” or even a “Customer Services” story. Dell …
How often do search engines crawl the web?
October 5th, 2005 -
How often do search engines crawl the web? A report by Dirk Lewandowski, Henry Wahlig and Gunnar Meyer-Bautor of the Department of Information Science at the Heinrich-Heine-University Düsseldorf, Germany looked at websites with daily updates and concluded that many were not crawled more than once every 20 days. There are specific issues identified at Yahoo, …
Word of Mouse
October 4th, 2005 -
An interesting article by Jim Meskauskas in iMedia Connection, points out the significant dynamic that blogs have added to traditional word of mouth recommendations and discussions about products. “Blogs have become a phalanx of information on the internet. Marketers know this and want to harness the power blogs have demonstrated as the embodiment of the …
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