News this week that Andy Hayler of Kalido is blogging about enterprise software. Simon Rogers of Market Sentinel comments that this is good stuff for the database warehousing geek. The company behind it are our friends at the award-winning tech PR Brands2Life. There’s a lot to be said for this blog:
- It has Andy Hayler’s own unique voice;
- It addresses a distinct and useful agenda;
- It is rich in content that addresses the market in question, which should help it on search engines.
The use of the Blogger domain will make tracking traffic and inbound links difficult. It also runs the risk of getting caught up in Google’s anti-spam measures. But kudos to Kalido for getting blogging.