Steve Broback in an excellent piece at the Blog Business Summit site observes that a company may waste money spent on search engine optimisation (SEO) on an existing, poorly designed site. Better he argues, to invest in “a brand new Lexus” – a site built as a blog, where the money goes on well-tagged, freshly published content.
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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