Steve Broback in an excellent piece at the Blog Business Summit site observes that a company may waste money spent on search engine optimisation (SEO) on an existing, poorly designed site. Better he argues, to invest in “a brand new Lexus” - a site built as a blog, where the money goes on well-tagged, freshly published content.

This entry was posted on Monday, September 26th, 2005 at 11:33 am and is filed under Corporate communications, search engine optimisation, Business blogging, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.