Market Sentinel gave a presentation on September 15th at the Internet Advertising Bureau, looking at how company’s reputations are effected by search. It is interesting to note that a huge consumer-facing company like Hutchison 3G, despite vast off-line investments in branding, have somehow ended up with a web site which contains fewer than 50 words

Blogging for ad revenues: try Yahoo

September 14th, 2005 - Mark

Blog publishers like Sabrina Dent at Mink Media and Nick Denton have been complaining for a while about the anemic revenue streams offered by Google Ad Sense. Allen Tsai votes for the Yahoo! Publisher Network.

Can the PR industry address bloggers directly and if so how? Edelman and Technorati are to collaborate on a survey on the subject. Bloggers like Jeremy Zawodny are already expressing wariness of this. Zawodny complains of being spammed at his personal email by irrelevant press releases. (Do no PRs use RSS?) As Charlie Kondek points

Wiki Wednesday in London

September 8th, 2005 - Mark

Ross Mayfield from Social Text organised London’s inaugural Wiki Wednesday last night. It was a chance for enterprises using Wikis and specialists in blogging and corporate communication internal and external to get together over some cold drinks. Dresdner Kleinwort Wasserstein were the enlightened hosts. Ross Mayfield talked about how Social Text had parlayed their understanding

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